Purpose: This curriculum is designed for students who plan to complete an Associate of Arts degree at Jefferson College and then transfer to Southeast Missouri State University to complete a Bachelor of Science degree. The Associate of Arts degree fulfills the lower division University Studies requirement.  The program establishes a solid foundation for a variety of careers, including copy writing, media planning, media buying, account services, and agency management.

Courses in boldprint are requirements of the Bachelor of Science in Mass Communication/Advertising. To complete this articulated program, students must have a grade of "C" or better in these courses and to transfer directly into the College of Liberal Arts, students must have completed their Associate of Arts degree with a cumulative GPA of 2.5 or greater.

Students who choose the Advertising Option minor in one of the following:

JEFFERSON COLLEGE

FIRST YEAR - FALL SEMESTER
ENG 101 English Composition I       3
MTH 134 College Algebra             3
JC      Humanities                  3
JC      Social Science              3
JC      Physical Education & Health 1
SPH 175 Public Speaking             3
                                   16

FIRST YEAR - SPRING SEMESTER
ENG 102 English Composition II      3
BIO     Biological Science (Lab)    5
ENG 110 Journalism I                3
BUS 125 Intro. to Data Processing   3
JC      Elective                    3
                                   17

SECOND YEAR - FALL SEMESTER
JC      Physical Science            3
JC      Humanities                  6
JC      Social Science              6
                                   15

SECOND YEAR - SPRING SEMESTER
JC      Social Science              8
JC      Physical Education & Health 1
BUS 101 Introduction to Business    3
ENG 111 Journalism II               1
                                   13

(JC - Consult Jefferson College advisor for courses that meet these area requirements)

SOUTHEAST MISSOURI STATE UNIVERSITY

THIRD YEAR - FALL SEMESTER
MC 101 Mass Communication & Society         3
UI 382 Hist. & Phil. of American Mass Media 3
MC 310 Advertising  Principles              3
MA 155 Statistical Reasoning                3
       Minor Course                         3
                                           15

THIRD YEAR - SPRING SEMESTER
MC 301 Mass Comm Theory & Research          3
MC 312 Advertising Techniques I             3
       Minor Courses                        6
UI 3xx University Studies                   3
WP 003 75 Hour Writing Exam                 0
                                           15

FOURTH YEAR - FALL SEMESTER
MC 314 Advertising Techniques II            3
MC 401 Communication Law                    3
MC 416 Advertising Media                    3
UI 4xx University Studies                   3
       Electives                            4
                                           16

FOURTH YEAR - SPRING SEMESTER
MC 402 Seminar in Mass Communication        1
MC 486 Internship                           3
MC 418 Advertising Campaigns                3
       Minor Courses                        3
       Minor Course (300-400 level)         6
                                           16

Total hours completed at Jefferson College: 62
Total hours needed to complete Bachelor of Science Degree in Mass Communication with an option in advertising: 62

· Advising Information: Department of Communication - Dr. Ferrell Ervin, Chairperson
· Telephone:  (573) 651-2241
· e-mail:  masscomm@semo.edu

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For information about the Transfer Admissions Process, please contact Donna Tucker at 573-651-2957 or email dtucker@semo.edu.

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Jefferson Advertising (B.S.)  / Office of the Registrar / registrar@semo.edu
Last updated November 22, 2002
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