Purpose: This curriculum is designed for students who plan to complete an Associate of Arts degree at Rend Lake College and then transfer to Southeast Missouri State University to complete a Bachelor of Science degree. The Associate of Arts degree fulfills the lower division University Studies requirement.  The program establishes a solid foundation for a variety of careers, including copy writing, media planning, media buying, account services, and agency management.

Courses in bold print are requirements of the Bachelor of Science in Mass Communication/Advertising. To complete this articulated program, students must have a grade of "C" or better in these courses and to transfer directly into the College of Liberal Arts, students must have completed their Associate of Arts degree with a cumulative GPA of 2.5 or greater.

Students who choose the Advertising Option minor in one of the following:

REND LAKE COLLEGE

FIRST YEAR - FALL SEMESTER
ENGL 1011 Rhetoric & Composition I     3
RLC       Humanities                   3
RLC       Social Science               3
          Electives                    6
                                      15

FIRST YEAR - SPRING SEMESTER
ENGL 1102 Rhetoric & Composition II    3
HEA  1101 Health Education             2
RLC       Humanities                   3
MATH 1111 Statistics                   3
          Electives                    6
                                      17

SECOND YEAR - FALL SEMESTER
SPCH 1101 Principles of Speaking       3
RLC       Humanities                   3
RLC       Social Science               3
RLC       Science (Lab)                5
JOUR 1101 Mass Media in Modern Society 3
                                      17

SECOND YEAR - SPRING SEMESTER
POLI 2101 American Government          3
RLC       Science                      3
JOUR 1102 Introduction to Journalism   3
          Electives                    6
                                      15

(RLC - Consult Rend Lake College advisor for courses that meet these area requirements)

SOUTHEAST MISSOURI STATE UNIVERSITY

THIRD YEAR - FALL SEMESTER
UI 382 Hist. & Phil. of American Mass Media 3
MC 301 Mass Comm Theory & Research          3
MC 310 Advertising Principles               3
       Minor Course                         3
PS 220 Missouri Government                  1
       Electives                            2
                                           15

THIRD YEAR - SPRING SEMESTER
MC 312 Advertising Techniques I             3
       Minor Courses                        6
UI 3xx University Studies                   3
WP 003 75 Hour Writing Exam                 0
       Electives                            3
                                           15

FOURTH YEAR - FALL SEMESTER
MC 416 Advertising Media                    3
MC 314 Advertising Techniques: Copywriting  3
MC 401 Communication Law                    3
       Minor Course (300-400 level)         3
UI 4xx University Studies                   3
                                           15

FOURTH YEAR - SPRING SEMESTER
MC 402 Seminar in Mass Communication        1
MC 486 Internship                           3
MC 418 Advertising Campaigns                3
       Minor Courses (300-400 level)        6
       Electives                            2
                                           15

 Total hours needed from Rend Lake College:  64
 Total hours needed to complete the Bachelor of Science Degree in Mass Communication with an option in advertising:  60

· Advising Information: Department of Communication - Dr. Ferrell Ervin, Chairperson
· Telephone:  (573) 651-2241
· e-mail:  masscomm@semo.edu

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For information about the Transfer Admissions Process, please contact Donna Tucker at 573-651-2957 or email dtucker@semo.edu.

To the Transfer Admissions Process Page

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Rend Lake Advertising (B.S.)  / Office of the Registrar / registrar@semo.edu
Last updated November 22, 2002
Copyright Southeast Missouri State University