Purpose: This curriculum is designed for students who plan to complete an Associate of Arts degree at Southwestern Illinois College and then transfer to Southeast Missouri State University to complete a Bachelor of Science degree. The Associate of Arts degree fulfills the lower division University Studies requirement.  The program establishes a solid foundation for a variety of careers, including copy writing, media planning, media buying, account services, and agency management.

Courses in bold print are requirements of the Bachelor of Science in Mass Communication/Advertising. To complete this articulated program, students must have a grade of "C" or better in these courses and to transfer directly into the College of Liberal Arts, students must have completed their Associate of Arts degree with a cumulative GPA of 2.5 or greater.

Students who choose the Advertising Option minor in one of the following:

SOUTHWESTERN ILLINOIS COLLEGE

FIRST YEAR - FALL SEMESTER
ENG  101 Rhetoric & Composition I        3
SPCH 160 Intro to Mass Communication     3
MATH 107 General Education Statistics    4
SWIC     Humanities                      3
POLS     American or National Government 3
                                        16

FIRST YEAR - SPRING SEMESTER
ENG  102 Rhetoric & Composition II       3
SPCH 151 Public Speaking                 3
HLTH 151 Health                          2
JOUR 101 Introduction to Journalism      3
SWIC     Science                         4
                                        15

SECOND YEAR - FALL SEMESTER
SWIC     Social Science                  3
SWIC     Humanities                      3
SWIC     Science                         4
         Electives                       6
                                        16

SECOND YEAR - SPRING SEMESTER
SWIC     Third World/Non-Western Culture 3
SWIC     Humanities                      6
SWIC     Social Science                  3
         Electives                       5
                                        17

(SWIC - Consult Southwestern Illinois College advisor for courses that meet these area requirements)

SOUTHEAST MISSOURI STATE UNIVERSITY

THIRD YEAR - FALL SEMESTER
UI 382 Hist. & Phil. of Amer. Mass Media 3
MC 301 Mass Comm Theory & Research       3
MC 310 Advertising Principles            3
       Minor Course                      3
PS 220 Missouri Government               1
UI 3xx University Studies                3
                                        16

THIRD YEAR - SPRING SEMESTER
MC 312 Advertising Techniques I          3
       Minor Courses                     9
WP 003 75 Hour Writing Exam              0
       Electives                         3
                                        15

FOURTH YEAR - FALL SEMESTER
MC 416 Advertising Media                 3
MC 314 Advertising Techniques II         3
MC 401 Communication Law                 3
       Minor Course (300-400 level)      3
       Electives                         3
                                        15

FOURTH YEAR - SPRING SEMESTER
MC 402 Seminar in Mass Communication     1
UI 4xx University Studies                3
MC 418 Advertising Campaigns             3
MC 486 Internship                        3
       Minor Course (300-400 level)      3
       Electives                         1
                                        14

Total hours transferred from Southwestern Illinois College: 64
Total Southeast hours needed to complete Bachelor of Science Degree in Mass Communication with an option in advertising: 60

· Advising Information: Department of Communication - Dr. Ferrell Ervin, Chairperson
· Telephone:  (573) 651-2241
· e-mail:  masscomm@semo.edu

· Back to Southwestern Illinois College Index

For information about the Transfer Admissions Process, please contact Donna Tucker at 573-651-2957 or email dtucker@semo.edu.

To the Transfer Admissions Process Page

To the Office of the Registrar Homepage

To the Southeast Home Page
 

Southwestern Advertising (B.S.)  / Office of the Registrar / registrar@semo.edu
Last updated November 22, 2002
Copyright Southeast Missouri State University